bnetTV interviews Mate Prgin, CEO for Avvasi at 4G World in Chicago.

About Avvasi:

Informa Telecoms & Media predicts that mobile video streaming applications will increase by over 5,500% by 2012. In a recent report, Cisco Systems forecasts that by 2015, with nearly one mobile device per capita, video will account for two-thirds of the world’s mobile data traffic. Now more than ever, service providers need to be able to capture, analyze and understand the subscriber experience.

Avvasi is the award-winning company helping service providers assure, improve and monetize video. Avvasi solutions enable service providers to strike a balance between reducing network operational costs while preserving their subscriber’s experience.

Service providers are deploying Avvasi solutions on the Xperium platform to understand the network impact of new devices and subscriber usage patterns, plan and dimension network expansion, while reducing subscriber churn and maximizing revenue.

At the core of Avvasi solutions is a unique technology that offers a scalable, passive measurement capability that reports video-based QoE. Much like MOS scores, this perceptual measurement accurately reflects the subscriber’s perceived experience with video content. This innovative technology provides a powerful analytics and assurance solution when combined with congestion awareness and the ability to break down video traffic by device, source, content, media format, media duration and network topology