bnetTV interviews Chris Sellers, CEO for Mobeam at PEPCOM Mobile Focus in San Diego.

About Mobeam:

Founded in 2010 as a spin-off from its parent company Ecrio Inc. (www.ecrio.com), mobeam® inc. is applying its patented technology to transform the consumer-retail interaction and create multiple layers of value across the entire consumer products and retail industry, with the benefits clear to both consumers and retailers.

The company’s first product, the mobeam nümi™ key, debuted in May 2010. This small, keychain-based device replaces the stack of loyalty and membership cards most consumers currently carry — the average US household is enrolled in over 14 loyalty card programs — and has been designed to also accommodate other barcoded content, such as gift cards, coupons and tickets. The company provides an easy-to-use web site (www.numikey.com) that helps users get their content out of their wallets and into their nümi key.