Mobile World Congress 2013 Showcased The New Mobile Horizon

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This year’s industry-defining event, Mobile World Congress, was once again hosted in the Mobile World Capital Barcelona, at our new venue, Fira Gran Via. More than 72,000 attendees from 200 countries were treated to a wealth of learning and networking opportunities; product showcases and announcements; inspiration and innovation, including:

Conference

An exciting lineup of inspiring speakers from mobile operators, consumer brands, organisations, and industries touched by the mobile market including advertising, health, entertainment and education presented at more than 40 conference sessions at MWC.

More than 1,700 companies showcased their organisations through exhibition stands and hospitality space across eight halls and outdoor spaces at Fira Gran Via. Visiting the exhibition halls provided glimpses of exciting new phones, tablets, devices, back-end solutions, technologies, applications, accessories, and more.

Between the GSMA Pavilion in Congress Square, the GSMA Connected City, and several initiatives pavilions in Halls 7 and 8.1, the GSMA highlighted important initiatives benefiting the industry, including Mobile Cloud, Mobile Money and Green Technology. Our mobile operator members participated in the first-ever Operator Pavilion, located in Congress Square.

Featured Programmes in the Theatre District

This year, attendees visited the Hall 8.0 Theatre District to participate in 28 partner-led programmes including App Developer Conferences, mPowered Brands Theatres, Forum Series and Partner Events. These programmes were open to all Congress attendees, and were widely attended. We’d like to extend our thanks to our Featured Programmes partners for providing great information and experiences to our attendees.

The NFC Experience

New for the 2013 event was the NFC Experience, a collection of SIM-based NFC services for attendees. Participants were able to create a virtual NFC badge on their handsets to speed their access into Congress. NFC-enabled smart posters around the venue provided access to information and services. Using just their handset, attendees could pay for their lunch, download exhibitor information, and take advantage of coupons and discounts throughout Barcelona. Several thousand attendees even received complimentary Sony Xperia handsets to fully appreciate the NFC Experience.

Highlighting the Best of the Industry

Mobile World Congress 2013 hosted the 18th annual Global Mobile Awards, which recognised 37 outstanding offerings in a number of categories, covering topics from apps and entertainment to devices and innovation.