bnetTV speaks with Henry Lawson of nFluence at the 2012 MMA Forum held in NYC and talks about te company and their products.
nFluence empowers consumers to retake control of their digital presence. Marketers have spammed us to such an extent that it takes an average of 250 messages to reach just ONE consumer – leaving 249 recipients to ignore the message, often confused or annoyed that they were ever contacted in the first place.
We have spent over two years working to remedy this glaring issue at hand. We've thought long and hard to devise a manner in which consumers can create their own anonymous profiles, called advertars™, and use them to personalize the information that comes their way. In this way, consumers are able to take back control… and use THEIR nFluence!
Our patent pending technology, the Brand Sorter, allows the consumer to like or dislike various brands from a series of options. The process is fun, quick, and easy. From there, we draw conclusions from the data of over 50,000 consumers, which corresponds to the brands the consumer has selected… and that's how we create an anonymous profile for you! This unique persona, or advertar™, tells us all about your interests and preferences without you ever having to give us a single piece of your personal information.
This process reveals none of your personal information, nor does it place you in a bucket where one size fits all – it is tuned around your INTERESTS, and it is 100% under your control.
dealBoard is our first app, and it is aimed at resolving one big problem consumers face – the challenge of wanting access to great offers, discounts, and information without enduring interminable emails, texts, and junk mail from advertisers.
With the release of dealBoard, we have succeeded in building a unique database of over 35,000 offers, drawn from restaurants, travel companies, retailers, and service providers across the globe. We filter this ever-revolving set of offers based on your location and the unique characteristics of your own, personal advertar™.