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News Releases
Over 1500 People From Around the Globe Logged on to Watch the Independently Organized TEDx Conference in Calgary, CanadaNEW YORK, NY--(Marketwire - July 10, 2009) - bnetTV.com, Inc. (www.bnettv.com), a subsidiary of Winmax Trading Group, Inc. (Winmax) (PINKSHEETS: WNMX) is pleased to report on the following: According to a number of sources, including this post at MoCoNews and new research from U.K. firm mobile/SQUARED, this is the week that Apple will likely hit a whopping one billion downloads. (In fact, mobile/SQUARED goes so far as to predict the exact day and hour (precisely noon tomorrow (GMT), if you want to celebrate the milestone moment.)The economy and the world are transitioning from the industrial to the information age and wireless communications are penetrating all industries. One of the strong growth areas can be seen in mobile marketing and advertising. Brands, agencies and content creators alike are gaining measurable traction by engaging consumers through the mobile channel. The key areas driving the adoption of the mobile channel for marketers are faster time to market for mobile campaigns, and the unique ability to convey relevant messages and valuable information.It's more than a strong of industry buzzwords; it's an algorithm for sure-fire success if we can get the models and the value chain right. Despite the phenomenal growth of mobile advertising, brands have yet to reach advertising nirvana—that heady place where targeting tools allow them to aim for specific groups with offers specially tailored to their interests. But mobile social networks are where it's bound to happen first (and already happening!). Wrapping up a week at ThinkMobile in New York (March 18-19) and super-charged from all the great speakers and excellent ideas about the future of mobile and how we get there from here. Web 2.0 was all about the tools and technologies allowing users to freely create, share and connect around content with members of a larger mobile community; Web 3.0 places location at the core of this exchange, empowering users to make their experiences personal, relevant and much more compelling. Regular readers will recall that I literally wrote the book on mobile search (I began research on the first-ever industry report, Mobile Search & Content Discovery, in 2004). Since then I have watched the advance of Google, Yahoo!, and Microsoft, and consistently argued in my columns and commentaries that retrofitting Web search for mobile devices was a fundamentally flawed approach. The GSMA`s Global Mobile Awards is the premier international showcase of product, service and creative excellence for the mobile industry. bnetTV.com`s "on-the-ground" reporting teams had a chance to speak with The 2009 Mobile Innovation Global Award Competition - EMEA Tournament winners . After a year-long search and four regional tournaments, soft keyboard for touchscreens supplier CooTek has been named the Global Champion of this most influential innovation award in the mobile industry.The growing utilization of GPS technology in mobile phones has spawned an interesting new form of real-world interaction this is reflected in the IMGAwards Winner of Excellence in Real World Gaming, Fast Foot Challenge by Urban Team. Mobile Social Networking is hot on our radar as Presence is stepping into the limelight with big announcements last week from Google Latitudes. Mobile Social Networking is a far-reaching phenomenon emerging from current business, technology and socio-cultural trends to penetrate many existing mobile services while also producing new and exciting experiences. We are going to be getting to the bottom of this exciting trend by asking questions like: How does mobile social networking compare to online and traditional media? Why are social networks and user-generated content so important to mobile? In addition to this I will be looking into what it means to be someone’s friend on facebook, by auctioning off her friendship on eBay. Breakthrough is the business mantra at Motricity, a provider of mobile data solutions and services, ranging from mobile portals and storefronts, to messaging aggregation, to a slew of mobile operators and content providers, including AT&T, Verizon Wireless, T-Mobile, Alltel, TracFone Wireless, PlayPhone, CNN, FOX News, A&E, and Condé Nast. The company kicked off this week with a detailed run down of 2008 milestones. Indeed, it was the year in which Motricity achieved over $100 million in revenue, exceeded acquisition integration targets, expanded customer relationships and delivered over 11.5 billion pageviews across all deployments of its mCore Platform.New York, NY, February 3, 2009. Winmax Trading Group, Inc. (Winmax) (WNMX – news), is pleased to announce that the company has expanded its operations with larger studio and office space in the West Village of Manhattan. The New address for is 95 Morton Street, 7th Floor New York, New York 10014. This move will facilitate bnetTV.com to increase its in-studio bookings for corporate profiles, product reviews and social media releases. With the rapid growth of mobile technology more and more users are being given ample opportunity to customize their experience. New smart phones keep popping up and it seems as though everyone is jumping onboard the "mobile train". The cloud is already rumbling about ACERs new Smartphone entry into the mobile phone market. Winmax Trading Group, Inc. (Winmax) (WNMX – news), the Company is currently in the process of completing all statutory required financials and corporate information.Is mobile about to become the new battleground in a clash between consumer rights groups and the wider advertising community?New York, New York, January 13, 2009, bnetTV.com, Inc. (www.bnettv.com), a subsidiary of Winmax Trading Group, Inc. (WNMX – news) is pleased to announce it has launched an Innovations China program with an Asia Pacific partner. The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Board of Directors has named mobile industry veteran Mike Wehrs as President and Chief Executive Officer (CEO).World Premiere Interview With Mobile Advertising Evangelist Jonathan MacDonald Outlines Action Plan to Transform Industry and Drive Positive Results
Consider my column this week as a placesetter for a powerful new venture (set to launch next week) sure to leave an indelible mark on the mobile industry. Spearheaded by Jonathan MacDonald, a senior consultant at Ogilvy turned mobile advertising evangelist, and inspired by the ideas he set down in No Way Back From Here... Addressing developers, mobile operators and vendors at MIDAS, a device and service management event, provided me a new perspective on mobile Internet usage and key factors holding it back. But the real obstacle is the mobile device.DeviceAnywhere has built its bottom line on helping mobile companies develop, test, port and monitor their content & apps by providing access to real handsets in live global networks. Making an aggressive move into Europe, they are leveraging bigger opportunities as operators struggle to accept their new role, shifting from command & control to coordinate & cultivate.The avalanche content, the emergence of niche verticals such as mobile games, and the increasing desire of users to search for cool stuff (blogs, user-created music and videos) requires a new approach to mobile search. If you think it's all about Google, Yahoo and Microsoft, then think again.Talk about timing! I catch up with KF Lai, BuzzCity CEO, just as the buzz around mobile social networks becoming ad networks is highest. Fortunately, KF doesn't only connect the dots. He gives us the inside track on his ambitious future plans.Mobile advertising was the hot topic this week – getting a boost from the buzz following the Mobile Marketing Association (MMA) conference in Budapest. The good news is more brands are on board. The not-so-good news is there's a lot of confusion about how brands can and should harness mobile to deliver their message more effectively.bnetTV.com and MSearchGroove joined up during CTIA to produce a hard-hitting series of interviews focusing on the mobile trends and mobile companies that matter. I have also signed on with bnetTV.com to publish a weekly column looking at my pick of the movers and shakers.bnetTV.com Launches the New Version 3.0.1 of Its Mobile Media SuitebnetTV.com Emerging Technology Fall Conference Line UpbnetTV.com Launches Newest Show: SlactivismbnetTV.com Speaks With Sony Ericsson at Their Lund, Sweden CampusbnetTV.com speaks with Europe’s leading Mobile companiesbnetTV.com is pleased to announce a Text Code campaign in an effort to raise awareness over skin cancerbnetTV.com announces media partnership with the Mobile Marketing Association’s (MMA) Mobile Marketing Forum seriesbnetTV.com launches the new version 2.4.0September/October NewsletterAUGUST 2007BUSINESS IN THE FRONT PARTY IN THE BACK
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