ShowStoppers @ IFA


ShowStoppers @ IFA is the 5th-annual official media showcase at IFA 2012 — A ShowStoppers exclusive.

Shake hands with hundreds of pre-qualified journalists, bloggers, analysts and industry influencers. Score coverage, make new connections, promote brand, take leadership and open new business markets.

ShowStoppers @ IFA takes place Thursday, 30 August, in building 15.2, on the Messe Berlin Fairgrounds, home of IFA. It is the signature finale to Press Days at IFA, the night before IFA opens, when every journalist is in town, on the Fairgrounds, looking to discover breaking news to cover and the future of digital technologies for work, home and play.

Whether you have consumer electronics, home appliances, healthcare, mobile, digital lifestyle or other consumer-facing products, ShowStoppers is the place to introduce your news and new products to hundreds of key international media.

With five years of producing the Official Media Reception for IFA, ShowStoppers has the relationships and the track record for attracting the journalists you want to meet – with the press list to prove it.

And, as the Official partner of IFA, we can offer affordable, exclusive exhibit options that put you on the show floor to shake hands with distributors, dealers, retailers, buyers and business partners – and with consumers shopping the exhibit aisles.

What is IFA?

IFA is one of the largest consumer electronics trade shows in the world, and it sets a one-of-a-kind standard as a communication and sales platform for the CE industry.

IFA combines innovation and the technology of tomorrow with business sales and entertainment. More than 3.7 billion Euros worth of orders were generated at IFA 2011.

1,441 exhibitors from 47 countries rented 140,200 square meters of display space. The 238,000 attendees included 132,900 trade visitors, up 12 percent from IFA 2010, and more than 6,000 journalists.

IFA is organized by Messe Berlin and owned by Gesellschaft für Unterhaltungs und Kommunikationselektronik (gfu). Messe Berlin produces regional, national and international trade shows, exhibitions and conventions. gfu is the Association for Consumer and Communications Electronics.

This is not just another press conference

For journalists attending IFA, ShowStoppers organizes company launches, product introductions, sneak previews and hands-on product demonstrations.

ShowStoppers combines a product showcase, hands-on demos, and a reception into one special evening. The showcase begins at 6 p.m. (1800). Taking place on the Messe Berlin fairgrounds, the press event offers and informal but very effective venue for companies to demonstrate their products. We provide a buffet dinner and open bars. Journalists and analysts specifically selected and qualified by IFA and ShowStoppers work their way around the room, from demo station to station, company to company.

It’s a complete turnkey package planned specifically by IFA and ShowStoppers to help companies large and small generate news coverage and product reviews.

It’s the perfect complement to your booth on the show floor.

And it is a smart way to reach your marketing and business goals – efficiently, effectively.


Join us

Exhibit space is limited. Discover what companies like Compositor, Delonghi, Fujitsu, Garmin, Griffin, iRobot, LG Electronics, Olympus, Plantronics, Sennheiser, Sisvel, Sonoro, Via Technologies and more learned last year in Berlin at ShowStoppers @ IFA 2008. Discover what companies like Alcatel-Lucent, AT&T, D-Link, Ford, Garmin, HTC, iRobot, Kingston, LG, Lexmark, Linksys, Microsoft, Motorola, Novatel Wireless, Olympus, Opera, Samsung, Skype, Sirius, Sony, and THX have learned: The ShowStoppers difference.

There are three sponsorship levels, for any budget.

Contact Info

Dave Leon
+1 845.638.3527