bnetTV interviews Harald Neidhardt, CMO & Co-Founder of Smaato at the MWC 2011 in Barcelona.
Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. More than 35,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries and to manage 70+ billion ad requests per month. The Smaato network reaches 150+ million mobile unique users every month.
SOMA’s unique feature is the aggregation of 60+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers.