UPSTREAM’S INTERNATIONAL EXPANSION CONTINUES WITH DUBAI OFFICE OPENING

Upstream Marketing Communications Suite Delivers Response, Engagement and Results for Middle East and Africa Mobile Operators

Dubai, UAE and London, UK – 16 May 2011 – Upstream, a world leader in mobile marketing solutions, has today announced at the Abu Dhabi Telecoms CEO Summit that it is opening a new regional office in Dubai, United Arab Emirates.   This move comes after a series of successful campaigns with the region’s major operators and the growth in interest in the potential of mobile marketing to engage consumers and drive significant response rates and revenues with the right campaign.

Upstream has generated more than $500m incremental revenue for its mobile operator and brand clients – including Saudi Telecom Company, MTN,  Glo Nigeria and Nestlé- using the mobile channel to cross-sell and up-sell their clients’ services and products to their existing customer database.

Upstream’s mobile marketing campaigns are all run on its Marketing Communications Suite (MCS), a  carrier-grade SaaS (Software as a Service) platform which consistently delivers the highest customer conversion rates in the industry.   Upstream’s MCS has run over one billion interactions in 22 languages and grows in intelligence and understanding with every interaction.

With effectiveness as its singular focus, MCS increases customer responsiveness by as much as 400 per cent by using optimized communication; message contextualization and engagement mechanics and formats through its marketing gamification engine.  Upstream clients also benefit from MCS’ ability to analyze millions of interactions on a real-time basis to deliver key insights into mobile marketing campaigns as they roll-out.

Alex Vratskides, CEO, Upstream, says: “Establishing a regional base in the Middle East is an important and exciting step for Upstream and we’re pleased to bring our innovative mobile marketing techniques and technology to the marketplace.  The region’s operators are open to new ideas and subscribers are hungry for interesting content, information and entertainment on their mobile.”

Nikos Anastasiadis, Vice-President, Business Development – Middle East , Upstream, says: “We see enormous potential in this dynamic marketplace and are looking forward to working closely with operators and brands to help them drive subscriber loyalty and engagement, as well as revenue.“

Upstream will showcase its mobile marketing campaigns on stand M60, Hall 4, at the Abu Dhabi Telecoms CEO Summit, 16-18 May.  Contact info-UAE@upstreamsystems.com to make an appointment.

ABOUT UPSTREAM
Upstream (www.upstreamsystems.com) is one of the largest mobile marketing solutions providers in the world and a pioneer and innovator in the industry.

Upstream started its operations in 2001, launching some of the first global mobile marketing campaigns for blue-chip brands such as Coca-Cola, T-Mobile, Vodafone and Nestlé.  Since then the company has executed through its Marketing Communications Suite (MCS) platform, 160,000 campaigns in over 40 countries for some of the largest companies in the world, engaging more than 500m consumers and delivering unparalleled conversion rates translating to over $500m of incremental revenue for its clients.

Its unique ability to deliver highly-effective solutions that extract value from any customer base has made Upstream the preferred mobile marketing partner for some of the largest companies across the globe including: Vodafone, T-Mobile, Telecom Italia, Orange, Telefónica, América Móvil, Bharti Airtel, STC, MTN, Coca-Cola, Nestlé, BSkyB, Unilever and Shell.

Upstream’s unparalleled knowledge, built on deep analysis of billions of real customer interactions across all continents, is distilled in its Marketing Communications Suite (MCS): the most comprehensive and powerful mobile marketing technology platform in the world.

Media Contacts – EMEA
Laura Nettley
Diffusion PR
+44 020 7025 1506
laura.nettley@diffusionpr.com

Media Contacts – North America
Daniel Rhodes / Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
upstream@globalresultspr.com